This is a free tool that tells you if your content has a credible POV.

I never trusted B2B content, but I make a living from it, so I tried my best not to be a hypocrite. I did everything content gurus say you should do. I'd interview experts, collect original data, literally every box you can think of, I checked. When AI came along, everyone suddenly started preaching how important it is to have a unique POV, and so I focused on that as well. I platformed execs and their opinions, thinking I'd get the famous POV everyone's on about. Then I'd read what I wrote and feel: "This is complete bullshit. I don't trust a word of this."

But why? Why does it sound so fake? I went down a rabbit hole for weeks on end to find out. Long story short, vendor content feels fake because it is. There's no genuine perspective in it, nothing that stands on its own. It’s just one long sales pitch made to sound like serious thinking. It might never mention the product at all. It might have a thought leadershippy vibe to it. It might talk about the state of the industry, so it feels like it's all about YOUR world. There might be a COO on the byline reminding you of his 20 years in the industry every other sentence and throwing out a bunch of scary stats. It’s still a sales pitch at its core.

Nobody wrote it because they realized something interesting and just had to say it. They mapped out what you'd have to believe before you'd buy, and then they pulled a "POV" out of their ass to corner you until accepting that belief feels like the only sane choice. But when you take out the case for whatever the vendor wants you to adopt, rip out, change, replace, or prefer, you'll see that there's nothing left. I'm not talking about performative tactical tips or stats. Anyone can sprinkle those in. I'm asking whether there's still some bigger interesting idea left. Nope. The so-called POV has no life of its own. If you don't toe the line, it has nothing to offer you. Marketers call that a POV. If you think it is, okay, then my barber's POV is: "Cutting your hair three times a month is the future."

A POV isn't a marketing tactic. Marketing is strategic. A POV is organic. You follow it wherever it leads. Marketing messages have only a few implications (like "buy my stuff", "our way is better than theirs", …) but a POV has dozens. They're bigger than what you sell. A lot of times they have nothing to do with buying anything at all. Your buyers would talk about them even if you vanished. A genuine POV can absolutely help you sell, but that's a byproduct, not the point. You can't just decide to have a POV one day. You can only earn it by being tapped into your work / industry / buyer's world. If you try to force it, you just end up with another marketing message.

That's why I built this tool. If Claude Sonnet 5.5 on medium effort sees your content for what it really is, do you really think buyers with 10+ years of experience don't?